Unlock the full potential of your product. Growth strategy, marketing strategy, and customer-informed product narrative that turns prospects into fans.
"I can attest that Yasmeen is a PRO at the Go-To-Market process. Bringing her in on
any
project will be an investment
worth-spent."
― Mary Shirley Sheehan
Head of Product Marketing, Adobe
Over 95% of products fail when they launch, highlighting the critical need for effective
go-to-market strategies and planning.
I will analyze the key trends about current and prospective audiences and build tools to support iterative feedback loops. This process is aimed at ensuring our offerings remain relevant and effectively meet the evolving demands of our audience.
I help companies craft a narrative and positioning framework that speaks to a company's target audience and ensure features on the product roadmap are packaged together into solutions based on priority and strategy.
I craft an efficient go-to-market strategy and strong back-office support, ensuring successful product launches and business growth. My approach integrates your product, marketing, and operations strategies, devising a scalable growth plan suited to your business's needs and stage.
Select from best plans, ensuring a perfect match. Need more or less?
Customize your needs for a seamless fit.
I assist companies in refining their go-to-market strategies by identifying gaps, advising on hiring, and highlighting key performance indicators.
I work with leadership, sales and product to understand their long-term goals, and how their unique story fits into the hero's journey archetype.
I embed directly into the company and build the company and product Go-To-Market blueprint and framework, which includes positioning and packaging.
Unraveling the Truth: A Critical Examination of Product Marketing
A Deep Dive into Product Marketing Strategies
Dispelling Myths and Charting Your Path to Success
"Taking Yasmeen Turayhi's "GTM strategy - launching your product in 5 weeks" course was an absolute game-changer for me. As an individual with a keen interest in product marketing, I found Yasmeen's teaching style to be incredibly approachable, her expertise unquestionable, and her experience awe-inspiring. Yasmeen has a knack for breaking down complex concepts into digestible nuggets of wisdom. She generously shared her unique insights into launching a product to market, and learned from her time at top companies and nimble startups, bringing authenticity and depth to our learning that is rare to find. The frameworks and strategies she imparted are now invaluable tools in my arsenal, helping me navigate the marketing landscape with confidence. Whether it was about effective positioning or crafting compelling messages, Yasmeen left no question unanswered, ensuring my full grasp of the subject matter. I can't recommend Yasmeen's course enough. The knowledge I've gained and the practical tools I now have at my disposal make me feel well-equipped for my product marketing journey. Thanks to Yasmeen, I am ready to execute a successful GTM launch!”
Maya Ayed
At Modern Product Agency, we approach product marketing with a focus on a company's long-term growth.
Our mission is to harmonize all facets of your business, ensuring a seamless and consistent offering and message.
Let’s set up a meeting to learn more about how we can create a solid blueprint for long-term success.
