Modern Product ─
a boutique product marketing agency

Unlock the full potential of your product. Growth strategy, marketing strategy, and customer-informed product narrative that turns prospects into fans.

"I can attest that Yasmeen is a PRO at the Go-To-Market process. Bringing her in on any project will be an investment
worth-spent."

― Mary Shirley Sheehan
Head of Product Marketing, Adobe

Client portfolio includes

HOW WE WORK

Our approach from start to finish

Over 95% of products fail when they launch, highlighting the critical need for effective
go-to-market strategies and planning.

Market Research

I will analyze the key trends about current and prospective audiences and build tools to support iterative feedback loops. This process is aimed at ensuring our offerings remain relevant and effectively meet the evolving demands of our audience.

Packaging & Positioning

I help companies craft a narrative and positioning framework that speaks to a company's target audience and ensure features on the product roadmap are packaged together into solutions based on priority and strategy.

Go-To-Market Planning & Growth

I craft an efficient go-to-market strategy and strong back-office support, ensuring successful product launches and business growth. My approach integrates your product, marketing, and operations strategies, devising a scalable growth plan suited to your business's needs and stage.

PRICING OPTION

Choose the right plan for you

Select from best plans, ensuring a perfect match. Need more or less?
Customize your needs for a seamless fit.

Set

I assist companies in refining their go-to-market strategies by identifying gaps, advising on hiring, and highlighting key performance indicators.

  • 90 min coaching call a week
  • Monthly check-ins with the Executive team
  • Run due diligence and assess GTM
  • Build GTM plan
  • Mobility and agility training

Build

I work with leadership, sales and product to understand their long-term goals, and how their unique story fits into the hero's journey archetype.

  • Positioning workshops with team
  • Positioning architecture
  • Packaging (tiering all products)
  • Benefits & Solutions, Reasons to Believe
  • Company and product GTM blueprint and plan
  • Marketing strategy

Grow

I embed directly into the company and build the company and product Go-To-Market blueprint and framework, which includes positioning and packaging.

  • GTM plan and strategy
  • Marketing strategy with specific deliverables
  • Positioning workshops with team
  • Positioning architecture
  • Packaging (tiering all products)
  • Benefits & Solutions, Reasons to Believe
  • Monthly check-ins with Executive team
BOOKS

Product Marketing Knowledge

COURSE OFFERING

Go-to market course

"Taking Yasmeen Turayhi's "GTM strategy - launching your product in 5 weeks" course was an absolute game-changer for me. As an individual with a keen interest in product marketing, I found Yasmeen's teaching style to be incredibly approachable, her expertise unquestionable, and her experience awe-inspiring. Yasmeen has a knack for breaking down complex concepts into digestible nuggets of wisdom. She generously shared her unique insights into launching a product to market, and learned from her time at top companies and nimble startups, bringing authenticity and depth to our learning that is rare to find. The frameworks and strategies she imparted are now invaluable tools in my arsenal, helping me navigate the marketing landscape with confidence. Whether it was about effective positioning or crafting compelling messages, Yasmeen left no question unanswered, ensuring my full grasp of the subject matter. I can't recommend Yasmeen's course enough. The knowledge I've gained and the practical tools I now have at my disposal make me feel well-equipped for my product marketing journey. Thanks to Yasmeen, I am ready to execute a successful GTM launch!”

Maya Ayed

  • Analyze Audience Trends & Build Feedback Tools
  • Define Target Audience Positioning
  • Streamlined Go-To-Market for Success
Buy the Course
ABOUT US

At Modern Product Agency, we approach product marketing with a focus on a company's long-term growth.

Our mission is to harmonize all facets of your business, ensuring a seamless and consistent offering and message.

Interested in working together?

Let’s set up a meeting to learn more about how we can create a solid blueprint for long-term success.

Book a Meeting
TESTIMONIALS

Our success stories

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